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Board & Staff

Board of Directors:


Rachelle Arvay

Branch Manager, ATB Glenora

Rachelle Arvay is the Branch Manager at the ATB Financial Glenora. She has worked for ATB for over 15 years which allowed her to be on Business and Advisory boards in many communities. It is a tremendous gift to be a part of different organizations where every person truly has a voice in determining the future. Rachelle keeps busy with her kids, loves to travel and takes care of rescued animals. Rachelle looks forward to helping grow the Stony Plain area by tackling the new and old obstacles in creative ways.


Phyllis Bright

Owner, The Flag Shop

Phyllis and her husband bought The Flag Shop in 1994, and she became involved in the Jasper Place Gateway Foundation. They were all volunteers, but had a great time planning events for the area. Phyllis took some time off from volunteer work, and in the interim, the SPR BIA came into being. Phyllis was happy to become re-involved a few years ago. The last while has been challenging, but to celebrate 20 years of being on Stony Plain Road, they are transitioning into the Flag Shop Alberta and will supply all of Alberta with flags, banners, and flagpoles. The love of Phyllis' life, other than her family, is her 3-legged rescue dog from Taiwan, Hibo. That's why she's still working at 68, but she's also working because she loves to work, she loves flags, and she loves SPR.

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Stacey Claffey

Regional Director, Operations, RioCan REIT

Stacey Claffey is passionate about the City of Edmonton and building strong community partnerships.  Stacey is a Regional Director, Operations at RioCan REIT.  In this role, she is responsible for advancing tenant engagement, operational policy and process integration for the Edmonton Region.  With over 15 years’ experience in the commercial and retail real estate industry, she a licensed Associate with RECA with certification in Property Management, has attained the Certified Retail Real Estate Professional (CRRP) comprehensive certification and is a Fitwel Ambassador.  Stacey also sits as current Board member with BOMA Edmonton.


Stephanie Hendin (Treasurer)

Manager, Anexco Properties Ltd.

Stephanie and her family have been a part of the SPR area since 1959 when the first Davis Automotive store opened and the area was known as Jasper Place. As a commercial property owner in the 167th street area, Stephanie is hoping for continued improvements and positive action, that will assist in enabling the many and varied SPR businesses to enjoy successful operations.


Salim Keshwani

Owner, Arctic Car Wash

Salim Keshwani owns and operates Arctic Autowash on Stony Plain Road. He built this 11 years ago. Salim is a Professional Engineer specializing in Project Management. His vision is to see Stony Plain Road become a thriving community of Business supported by the four communities surrounding the road as well as a go to place to find well-run Independent Business that cater to various needs of the community. He would like to see more boutique style business come to the road and make this area attractive and walkable. He is also very keen to bring more permanent artwork to the road which reflects the history of Jasper Place.


Douglas Lim

Owner, Mortgage Alliance Lending Advisors

Douglas Lim brings a unique skill set when it comes to contributing ideas to Stony Plain Road and Area BIA. Doug owns and operates a Mortgage Brokerage Firm - Mortgage Alliance Lending Advisors where his continuous search to improve the well being of his network & business partners remains a top priority. In addition to his focus in operating a successful mortgage brokerage, Doug has served the community through various Non Profit Organizations such as the Lions Club International, Malaysia Singapore Association and Edmonton Chinese Garden Society. The diverse exposure has given him the proficiency in contributing ideas and precedence in helping to improve the status of our community.


Brandon Schatz (Chair)

Owner, Variant Edition

Brandon Schatz is the co-owner of Variant Edition Graphic Novels + Comics, which won the 2019 Joe Shuster Award for Most Outstanding Comics Retailer in Canada. We moved the business to the Stony Plain Road area in 2016, identifying the area as one with huge potential, especially with the LRT soon to come through. Brandon believes that the best way to create lasting, meaningful change in this world, it’s to build connections and points of strength within your community and be part of smaller changes that build up and out.



Todd Janes

Executive Director

Todd Janes brings over 25 years of experience working within not-for-profit organizations, primarily at the senior level;  and joined SPR in September 2019. Janes is deeply involved in community and volunteers in leadership roles and at local and national levels. He has actively volunteered since the age of 12 and believes that if we don't like aspects of our community, we should work collectively to make things better. He is excited to lead this organization to significant transformational change over the next five years as we navigate building a destination Mainstreet for Jasper Place and west-central Edmonton. He is deeply curious about many things and loves listening to people and thinks community-initiated projects are powerful.

Justin Frame

Justin Keats

Marketing and Communications Coordinator, SPANN Editor

Justin is an engaged organizer, passionate about providing a voice for the long-term needs of communities. Combining an extensive customer service work history with an interest in community advocacy, he has served on the boards of both the Downtown Edmonton and Oliver Community Leagues, two urban neighborhoods experiencing exceptional growth and revitalization. Justin has a sincere drive to ensure individuals are informed and engaged on matters that impact them, leading him to a Communications Degree and a career focus in local representation.  He enjoys gardening, kayaking, practicing circus tricks, and obeying the demands of his two cats Horace and Jasper.

Duke Frame

Duke Nguyen

Members' Services Coordinator

Duke Nguyen is a proud alumnus of the University of Alberta, with a Bachelor of Arts in Economics and Political Science. He has worked for the municipal government, has years of experience engaging with communities in Old Strathcona, and volunteered with Kiwanis; tapping into the power of the community to make positive changes. He is committed to making a difference - Whether it’s building networks with businesses, planning events for communities, or convening with under-represented groups regarding critical issues.

In his new role as Member Services Coordinator he is here to help however possible, connecting our members with appropriate services and helping them grow their businesses. In his free time, he enjoys hiking, swimming, and volunteering.

Sara - Special Events

Sara Sereda

Special Events Assistant

Sara found her passion for volunteering at the age of 12 with the Festival of Trees in support of the University Hospital Foundation and CIBC’s Run for the Cure. She was a Co-Director for the For Kids by Kids Benefit Concert raising money for the Stollery, Co-Creative Director for the University of Alberta Hip-Hop Club, and a fundraising executive member of the international competitive dance crew, Cool Giraffes. Sara is also a current board member of UNITED Dance YEG, which provides a platform for the post-secondary dance scene, allowing movement artists the opportunity to further develop their craft. Sara is thrilled to be a part of the Stony Plain Road Business Association to support and create fun and engaging community experiences for the Stony Plain Road area this summer.

300 Habtom - Marketing Assistant

Habtom Ghile

Marketing Assistant

Habtom is a fourth-year student at the University of Alberta's Media Studies program. His first introduction to marketing was as an online coach helping people lose weight and build muscle through a virtual fitness program, and has continued to build up his experience and skill set during his studies. Habtom enjoys staying active by playing sports, and watching sports on TV just as much as he spends time on the field. He likes to read up on general history, and unwind by watching comedy programs.

300 Samira - Shop Local Assistant

SAMIRA Kabbani

Shop Local Assistant

Samira is a recent graduate from the University of Alberta, with a degree in Political Science and History. Her goal in life is to become a teacher and mentor youth in whatever they may be striving for. She is also a photographer who enjoys capturing the beauty in the moment, and has two Great Danes she's absolutely in love with. When not taking care of her pups or exploring with a camera hand, you'll likely find her walking in the river valley or sipping on some coffee reading a book! Samira is excited to be able to work alongside many local businesses to strengthen the community and be part of the collaborative efforts of the SPRBA!