Introducing “The Young Giant” Campaign!
WHO IS HE?
The "Young Giant" was a term used for Canada in the 1960's during its rapid industrial and urban expansion. This larger than life mascot was used to promote the Town of Jasper Places' late night and weekend shopping as attractions, and to emphasize the town as a vibrant place to live and start a family.
WHY THE YOUNG GIANT?
When the Valley Line West LRT is completed, Stony Plain Road will continue to develop into a transit-orientated community with an estimated 25,000 new residential units. The SPRBA sees potential in reviving the Young Giant as a recognizable mascot for the business area. He represents the spirit and vibrancy of the local community and reflects Stony Plain Road's unique history, while offering local businesses a fun, friendly, and commonly-shared mascot.
WHEN DOES THE CAMPAIGN BEGIN?
Our initial PILOT CAMPAIGN begins in early August, ending on October 31st. Participating businesses will require 2 weeks of lead up time from signing up to ensure a proper social media campaign can be set up and proper staffing of your Giant Appearance.
INTERESTED IN PARTICIPATING?
CLICK HERE: Contact us to learn more, sign up, and be part of something unique on Stony Plain Road!