Announcing: Projects for Belonging

This weekend the International Festival of Winter Cinema: Belonging in Winter Film! is happening RIGHT NOW until February 18th in Sir Wilfred Laurier Park in collaboration with Silver Skate Festival. The Stony Plain Road Business Associaiton and We Belong in Jasper Place are happy to announce the launch of 10 (ten) projects that are fostering…

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Capone’s Barbershop: Where Everyone is Family

Ali wanted to open a barbershop for some time. With family and friends in the area, he recognized the potential for a friendly home-grown shop catering to the local community. “There are lots of good people in this neighbourhood,” he says. “I saw there was no barbershop in this particular area – I knew the…

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Square One Coffee: A Winning Brew Formula

Years ago, while at a quaint but busy cafe on a Saturday in Victoria, Jonathan Bronzy and his wife Sarah realized they wanted to replicate that same feeling in Edmonton. Today, Jonathan quotes the theme song of the television show Cheers when describing Square 1 Coffee, “…a bustling, busy morning cafe that sets the tone…

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Neo Juicery: Setting The Bar High & Eyes on the Horizon

“WE GOTTA SHARE THIS” With a passion for all things tabletop gaming, Jodene & Michael Davidson had envisioned a space for role playing games (RPG’s) to call home for some time. COVID-19 actually helped move that vision along – A Dungeon Master himself (the individual who narrates the games plot and outcomes in real-time), Michael…

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Authentic Dungeons: For One & All!

“WE GOTTA SHARE THIS” With a passion for all things tabletop gaming, Jodene & Michael Davidson had envisioned a space for role playing games (RPG’s) to call home for some time. COVID-19 actually helped move that vision along – A Dungeon Master himself (the individual who narrates the games plot and outcomes in real-time), Michael…

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El Corazon: The Heart of Something Great

IMPORTING CULTURAL FLAVOURS Hifa speaks with passion when describing the genesis of El Corazon. She and business partner Percy founded 10 Hospitality Group, with the goal of opening 10 unique dining locations across Edmonton by 2027. El Corazon is the first. Meaning “The Heart”, it’s Latin theme offers energy, vibrancy, and an escape from the…

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ONE STOP BIKER SHOP: FROM HEAD TO TOE!

ONE SHOP, ONE STOP! Walking in to One Stop Biker Shop, you quickly recognize the scale of the location and the light that the numerous custom-built skylights peppered throughout the building bring in. This bright and inviting store is not only your biker headquarters for gear, but also cowboy and western wear, leading in brands…

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Cozy, Independent, Real: Cafe Rista

From Waiter to Owner “In 2010 I was tired of being a waiter,” says Simon at Cafe Rista. “My wife and I both had the opportunity to go it alone – we happened to find a good spot underserved for something like a cafe.  We also knew the owner of the location, which helped alert…

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Ritualistics: Honouring the Human Body and Experience

Keeping it real Since 1998, Noni has been at the helm of Ritualistics. “I personally try to honour the human body and experience, treating it as a temple”, says Noni. “Many tattoo and piercing shops (and their customers) are focused on price and time, getting people in and out. I strive to inform and educate…

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For The Love of Art: The Gilded Rabbit

Passing Into The Right Hands Marian Switzer started at The Gilded Rabbit Art and Framing when it was “Colours Art and Framing” in 2005. When the owners retired in 2018, they asked if she was interested in buying the business that she knew so well. This did not come without some challenges: The same year…

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